Module 1 Activity Research
Weekly Activity Template
Zainab Ilyas
Project 1
Module 1
Throughout the Activities in Module 1, I learned the basics of physical computing using Arduino.
We started with simple circuits involving LEDs and buttons, which helped me understand how to control physical components through code.
As we progressed, I explored integrating sensors and dials that can be connected with softwares such as Protopie and Touch Designer.
The hands-on experience with connecting Arduino these softwares was particularly enlightening, as it demonstrated the potential for creating dynamic user interfaces that will help us continue through the next project.
Research Activity
WGSN Consumer Trend Research
Entertainment: Provide sensational and emotional value to users with use of AI/Virtual technology by incorporating multi-sensory designs. Strategies to satisfy increased consumer desire & expectations.
Marketing: Build an unique identity & theme that advocates self-expression and authenticity while maintaining mass appeal.
WGSN Personas Research
Entertainment - Energiser: Energizers seek to alleviate stress and anxiety from everyday life. They want to initiate inclusive interactive experiences that spark delight for their communities.
Marketing - conventionalist: Conventionalists are inspired by both emotional connections and purposeful interactions and experiences. They are often driven by nostalgia and community-based, real-life connections.
HMI Research
HMW create inclusive experiences that have a wide appeal while maintaining a solid concept?
HMW integrate the use of technology that fosters connections with others without feeling overwhelming?
HMW create experiences that feel authentic and emotionally grounded across multiple adult generations?
HMW design experiences that balance nostalgia and modernity in technology?
Project Path
Entertainment: This category is leaning towards an artistic solution. In trying to create a unique and inclusive performance experience, a solution here would need to tap into the emotional value users receive, leaving them with overall positive emotions and memories.
Marketing: This category is leaning more towards the design path, however, it still directly interacts with the Entertainment aspect of the overall experience.
Project 1 Concept
An Immersive Live Music Experience
Using audio reactive visuals, the performer creates a more immersive live experience reflected in generative artistic backgrounds and lighting. With sensors, the audience can be involved in performances for a holistic spatial experience.